Social Networking and your Leadership Style - How to make them work together

Facebook, Twitter, LinkedIn, Pinterest, Klout. I’m sure everyone is familiar with at least a couple of these names. Are you familiar with all of them? How many of them do you use regularly? Ever wondered how to integrate these into your leadership style in an effective and efficient manner?

YOUR LEADERSHIP PHILOSOPHY
In order to determine if social networking could or should play a part in your leadership style, ask yourself the following question. "What is my Leadership Philosophy and do I exhibit and share it with others?" Without the answer to this question, it is difficult to know where to begin integrating social networking tools into your leadership style.

For example, your leadership philosophy might be:
"I believe in providing challenging and rewarding work in a flexible and engaging environment." (this happens to be mine) Or
"I will be a responsible, intelligent leader who is known for achieving excellence, making a difference, and always exhibiting integrity" (this belongs to Cherlyn Foster, Alcoa)

Your Leadership Philosophy is an important part of your leadership style. It is the compass by which your leadership decisions are given direction. It should help define and shape your brand image for your customers (employees) just as a company’s brand slogan ("Nothing Runs Like a Deere", "Think Different", "Just Do It") does for its products. This is not an easy task to accomplish and requires some thought into how you want to be perceived by others as well as what you feel strongly about. Sit back and think about some of the great supervisors, managers and leaders you’ve worked with and for over the years. What traits stand out strongly for you that you admire and want to emulate? How will these traits benefit your company and your leadership style? Frame a brief statement around these traits that informs others about your style. Be sure this is something you can (or already do) have in your style naturally. This should be a statement that genuinely reflects your authentic style. If it isn’t quite ready for "public consumption" find a mentor to help you round out the rough edges.

Now that we’ve covered your Leadership Philosophy, whom have you shared it with? Who knows what you stand for? Just like with a product in the market for sale, if it isn’t advertised appropriately, no one is going to buy it – or at least not many people will buy it. So, if you don’t make your leadership philosophy known, you likely won’t have many followers. And what is a leader without followers? Share this with your boss, your peers, your direct reports and other colleagues. Sharing it includes reflecting your words in your everyday interactions. Be sure your behavior is intentional and authentic. Now it’s time to put your philosophy into action to get the word out. Here is where some social networking tools can help. But, where to start?

WHAT CAN SOCIAL NETWORKING TOOLS DO TO HELP YOU SPREAD THE WORD? I found it was easiest to start small. I set myself up with a Twitter account. This would allow me to be able to share articles, insights and websites that reflect my leadership style. I found articles on websites like CNN.com, HBR.com, WSJ.com, and Inc.com. These sites have a handy button to click and post to Twitter. The articles I choose to share reflect my passion around my Leadership Philosophy. Rather than just quickly sharing the article, I ask probing questions that encourage my followers to read the article and share it with others. My following was (is?) small, but it grows a little each week. Twitter gives you suggestions for people to follow based on your interests and others that you follow. Begin following several people and they may follow you back.  If you find you don’t have the time to peruse websites regularly to hunt down articles that resonate with you, I recommend subscribing to their RSS Feeds. What is an RSS Feed (Really Simple Syndication)? It is a method of directing website updates directly to your Outlook Inbox, Google Reader account, or other RSS reader.

Have a LinkedIn account? LinkedIn is a professional networking site. My connections on LinkedIn are strictly those people I know through professional interactions. To reach a broader audience, connect your LinkedIn account to Twitter. Then when you share via LinkedIn you can post to Twitter simultaneously. For an additional way to reach more, connect Facebook to your Twitter account and all three are updated with one post. The path I follow most often is LinkedIn to Twitter to Facebook.

To make these connections, the following links will provide instructions:
http://learn.linkedin.com/twitter/
https://support.twitter.com/articles/31113-how-to-use-twitter-with-facebook

Finally, I need to mention one of the newer players in the social networking sphere, Pinterest. Initially, this site was accepting members by invitation only. This lent itself a certain mystery and elite feel that increased its popularity quickly. It started out with a largely female membership as a way to share photos, craft ideas, and recipes. You get the idea. But then, something shifted. I recall an article that intrigued me regarding how leaders can use Pinterest. After reading the article I created a few boards on my Pinterest profile where I can pin articles that I enjoyed or want to read later. My Pinterest account is connected to Facebook and Twitter, so I’m able to update Twitter with my Leadership pins on Pinterest. Now Pinterest is growing even faster – as of June 2012 it was the third largest social networking site. A recent article in Forbes gives steps to use Pinterest as a way to promote your business. These same steps can be applied to promoting your leadership philosophy.

HOW DO YOU KNOW IT’S WORKING FOR YOU? So now you have your philosophy, you’re matching your actions to your philosophy and using tools to share it quickly with others via social and professional networking sites. How will you know it’s working for you? How do you know others are picking up the messages you’re putting out there? There are some ways to measure your impact.
As any leader knows, you can’t be a leader without followers. You can gauge your reach by monitoring the growth of your followers on most of these sites. Most social networking sites have the option to post comments to items others post. Facebook includes a Share option where others can share what you have posted. Twitter has a similar feature called Re-Tweeting. All of these sites send notifications when others re-tweet, share or comment on your posts and tweets. These can help you get a feel for whether or not your message is coming across. Even better, there is a site that gathers this information on your social and professional networking activity and calculates a score that measures your influence, Klout.com . Your score is updated daily, so you can easily see the impact recent activity will have on your overall influence score.

SO NOW WHAT? There is a lot to consider when it comes to social networking and your leadership style. Bottom line – know what you want to communicate to others, know your audience, and be intentional about your actions. Let the websites do the heavy lifting by connecting your accounts together to reach a broader audience and enjoy the results as you watch your influence grow! Happy Tweeting!


Your Guest Blogger,
Liz Meeks
Find me here:

Guest Blogger- How Am I Different?

Today's Guest Blogger is Liz Meeks. These Ladies Have "IT" met Liz through the WOMEN UNLIMITED LEAD program that brought the four of us together.  The program was instrumental in growing not only us as leaders but a classroom full of women.  We asked guest blogger Liz Meeks to share her experience with WOMEN UNLIMITED, INC. LEAD Program.  Liz carries a presence that is inspirational and it is our hope that her story will lead you to reflect on your own journey of leadership. 


How am I different?
Reflection is important. It allows insight into what is possible, what is present and what has transpired over time. I recently sat down to reflect on what has transpired for me over the last year and the changes I have experienced in myself as a result of my Women Unlimited LEAD participation.

My goal for this last year (as stated in my IDP) was, "I will be known as an inspiring and influential leader people want to work for by providing rewarding and challenging work in a flexible and engaging environment." Using the EQ rules to frame my changes, here is what feedback suggests is different:

THINK EXCELLENCE – NOT PERFECTION AND DON’T DO IT ALONE. These two rules together illustrate a major shift for me. It was said that I’m, "not jumping in so quickly with the solution – I’m letting others find it on their own." This change is significant for me, because I am leading a team of people who are responsible for resolving problems that I used to be responsible for resolving. Pulling myself out of the details and finding satisfaction in others’ successes rather than my own was a transformation. Then, recognizing that their successes were also my own – by leading them through and to them – was another shift.

LOOK LIKE A LEADER AND MANAGE WORK, LEAD PEOPLE. These rules also come into my change together. One naturally leads into the other. In order to look like a leader, one must be visible. This was challenging for my team due to location and space issues. To overcome this, I embarked on a mission to gain more visibility, not only for myself, but for my team as well. I was intentional about getting my team to the locations where the majority of our larger organization resided – this allowed face to face meetings to occur and relationships to be built. These relationships are foundational to any highly engaged team and they cannot be built in a virtual environment.
Visibility isn’t the whole picture. Ensuring that what people are seeing is translating as leadership presence is crucial to looking like a leader. A huge factor in this is the level of one’s self-confidence. My confidence level has increased this last year and I’m successfully overcoming my Imposter Syndrome symptoms. These changes are the result of increase comfort in my current position and leadership level. This increased confidence has contributed to my being more influential in the organization.
Secondly, I needed to lead my team by removing obstacles to their successes, supply them with adequate resources (people, time, equipment, etc) to get the job done, and rejuvenate stale processes that got in the way of their engagement. In order to do this, I became a spokesperson for the "FICO Experience." I shared with HR and prospective candidates information about what our team is looking for in an employee as well as what someone can expect to gain from an experience with my team. I also reached out to the HR community to let them know that our team fully embraces flexible work arrangements like part-time opportunities, telecommuting, compressed work weeks and other informal flexible arrangements. Getting the word out about the benefits of an experience on my team brought more candidates to our job postings and enabled us to hire top talent into our group.
To provide them with additional time they need to do their work, I led a brainstorming session with my team to discover where our "time wasting" was occurring. We determined that we could reduce the frequency of several meetings – as well as the duration and agendas. We focused our time then on more knowledge management to allow all team members to gain insights into other areas of work, topics of interest to the overall group, as well as topics relevant to the company.
In order to better manage the work, I encouraged my team to be more active in the decisions affecting their work. They have the best understanding of the current workloads. When "nice to have" requests come in, they are free to say no, or defer them until later. Providing clear expectations for priorities allows them to make these decisions with the knowledge that management will support them.

TAKE RISKS – MAKE DECISIONS Being more decisive was an area I knew I needed to improve upon. My tendency was to get mired in the details and not able to make a decision without ensuring it was 100% correct. The following story illustrates this transformational shift for me.

Prior to our first Women Unlimited workshop, I took the initiative to organize a group dinner for all the participants. This would give us all a chance to meet one another in a social environment prior to entering the workshop. First, I sent out an email asking for everyone’s restaurant preferences. I polled all 30+ women, collected responses and narrowed it down to Maggiano’s. Then I took the menu options (there are several "levels" of family style dining available) from Maggiano’s and polled the 30+ women on what their menu preferences would be. I collected the responses and then agonized (right up until meeting everyone at the restaurant) on what selections to make for each course. My WU pal, Kathy R., finally brought me back to reality when she said, "Just make a decision, Liz. Everyone will enjoy it, no matter what you choose!" Wow – she was so right. I buckled down, made the decision and everything went off perfectly (or, rather, excellently!).
Flash forward 12 months…we are preparing for our graduation and final WU workshop. I wanted to organize another dinner for everyone to celebrate the culmination of our journey together. Rather than poll people for their choices, I simply sent out an invitation (for Maggiano’s), and collected the RSVPs. The rest of the process was my decision. I chose to have the event in a banquet room, I chose the menu (being conscious of any dietary restrictions), and scheduled the event for a time frame that should accommodate the majority of attendees. No agonizing over locations, menu options or other details.

THE BOTTOM LINE I am a changed leader. The change is subtle in some ways, more dramatic in others. My challenge moving forward is keeping up the momentum without the benefit of monthly workshops with my WU Clan. What am I going to do to ensure I am continuing to develop as a more strategic leader? There are several options here, all of which I hope to make use of. The Alumnae network provides regular opportunities to connect with other WU graduates for Webcasts and conferences. I have already scheduled a meeting for several WU graduates in my organization to collectively attend the next WU Webcast. There are several LinkedIn groups available that I am currently contributing to and will continue to stay engaged with in the coming months. Women Unlimited also provides opportunities to stay connected through attending one Lead session on a drop in basis as well as by becoming a TEAM mentor. I intend to make use of these options as well. I hope every one of my WU sisters keeps in touch. I will miss their faces, laughter and conversation.

Guest Blogger,

Liz Meeks
Find me on: